Management & Consultancy — Toronto
Artist management & A&R strategy consultancy
by Eliot Schul — building artists and advising
labels with a full 360° perspective.
About
Nine Live Music is an artist management and music strategy consultancy founded by Eliot Schul. We work with artists, labels, publishers, and management companies that need both creative vision and operational rigour.
With over 6 years spanning PR, tour management, publishing, label operations, marketing, and A&R, Eliot brings a genuinely complete perspective to every project. That cross-disciplinary background means strategy that's grounded in how the industry actually works — at every level, across every department. From the creative room to the boardroom.
Whether managing artists through their development or advising labels on release campaigns and creative camps, the goal is always the same: build something that lasts.
6
Years across PR, Tour Management, Publishing, Label Operations, Marketing & A&R
7
Camps produced — Sync, Artist Development & Pitching
incl. 50 participants · 9 studios · 5 days · UMC85+
Live shows managed across Europe & Canada
10+
Industry showcases produced in Montreal & Brussels
What we do
Day-to-day management for a select roster of artists and producers — creative direction, release planning, industry relationships, touring, and long-term career strategy.
Full rollout architecture — timeline, narrative, activations, and cross-platform strategy built to maximise impact. We think in systems and stories simultaneously.
End-to-end writing camp logistics with A&R creative curation — room pairing, session flow, quality control. Internationally sourced network across Toronto, London, Paris, Stockholm & Lagos.
Track Record
Head of Publishing & Label Manager
Ran label operations across all departments — coordinating A&R, marketing, and distribution workflows. Organized and A&R'd writing camps, led talent scouting, built the full marketing pipeline for releases, and managed key industry partnerships. Oversaw release strategies for the artists signed under the JV with Universal Music Canada (Kassidy, Preston Pablo & Banx & Ranx).
Artist Management
Managing a growing roster of artists and producers — guiding development, release strategy, content rollout, branding, and industry positioning from early-stage through to commercial growth.
Show Production & Logistics
Founded and directed RTOPIA — a showcase movement connecting emerging artists to label executives, publishers, and managers in Montreal. As Logistics Manager at L'Équipe Spectra, oversaw 350+ shows across 20+ sites for festivals exceeding 2M annual attendees: Jazz de Montréal, Les Francos, Just for Laughs.
PR & Media Strategy
Developed and executed release and PR campaigns for some of Europe's most prominent artists — social media strategy, press outreach, content planning, and promotional scheduling across Belgian and international talent.
Angèle · Folamour · Lous & the Yakuza · Gazo · Polo & Pan · The Blaze · YellowStraps · Clara Luciani
International Network